Rick spends his career at the intersection of technology and business outcomes. At the Broadcom Mainframe Software Division, he leads the Divisions AR and Client Voice Programs. His expertise includes Agile methods and rituals applied to messaging, campaign and buyer journey design, content marketing and digital demand generation. Prior to Broadcom, he worked at IBM focused on technology marketing including Analytics, Big Data, and Cloud solutions. In addition, he has deep expertise in early stage technology evaluation honed while doing emerging technology business development at the IBM TJ Watson Research Center. He is co-author of a patent in the area of Supply Chain Risk Management. He is a graduate of the Kelly Graduate School of Business at Indiana University.