Joe Doria

Joe Doria is Chief Marketing Officer of the Mainframe Software Division at Broadcom. He is highly skilled at leveraging tremendous amounts of data to inform marketing strategies and plans, while simultaneously encouraging collaboration and creativity to bring power to brand messages and optimize client engagement. Prior to joining Broadcom, Joe oversaw marketing for IBM’s ThinkPad product and developed and directed the global launches of six generations of the mainframe: z10 through z15.

Posts by Joe Doria

Mainframe
March 14, 2023

The Six Degrees of Customer Experience

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Mainframe
September 17, 2021

Enduring species: The Mainframe's ongoing evolution as bedrock technology

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Mainframe
April 12, 2021

When Milliseconds Matter

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